Grand Marnier is a world-renowned French brand of spirits. Grand Marnier Raspberry Peach is “a blend of the natural flavors of succulent European raspberries and rare red peaches from Ardèche in the south of France, combined with the world-renowned Grand Marnier, made from our exceptionally smooth cognac and wild tropical orange essence. The result, an alluring and mixable spirit that is enjoyable on the rocks and delicious in cocktails.” Grand Marnier became a new client for the Colangelo agency in 2013. After one round of design exploration for a new Raspberry Peach packaging, the client was unsatisfied with the work presented. Elody was at the time working on other projects, and not part of the original design team for this specific product. Yet, aware of the risk at stake, Elody took the initiative to pitch in to help create a new set of designs that would satisfy the client’s requests. The task was to create a unique logo for the Signature Collection, to communicate a delicious and french new flavor, and to stay premium in the spirits category. Elody’s designs were not only well received by the client, but were selected for execution and production. Elody oversaw parts of the design production process, selecting the materials used as critical elements of the overall packaging, such as the foil paper, ribbon color, and the brand’s signature wax seal. She managed the project until the release of the mechanicals to the printer.
