2017 GDUSA American Package Design Awards Winner
Sabra Hummus
Sabra Organic Hummus This product available to consumers at food retailers such as Whole Foods, Stop and Shop, and the likes. One goal was to acquire consumers actively seeking organic products. Elody created a bold and unique Organic logo as a sub-brand, which communicated key new points of the brand’s equity: simple, earthy, green, with many essential claims (i.e.Gluten-Free and Non-GMO). Sabra Hummus Label Architecture Updates Sabra required the creation of a cohesive look, the feature of the appropriate ingredient imageries, and a visual packaging differentiation between 8 different flavors. With her designs, Elody addressed the client’s needs; the resulting packaging with its unified, cohesive new look, allowed for the Sabra brand’s quick identification. This was a welcome new look on Sabra’s retail partners, such as wholesale clubs (Costco, Sam’s and BJ’s). Agency: Colangelo. GDUSA American Package Design Award 2017 winner.
